Sunday, 11 September 2011

Painted Veil Opening Credit


Subtle colors and melodious score, intricate pattern and worn out images, are the main 'weapon' in Painted Veil's opening credit. The slow pace of the entire sequence combines with soft-edge images moving in a delicate arrangement emanates a classic and romantic feeling, which was indeed the setting of the movie. This impression is bolstered with the whole layout, which mainly plays out in conservative tone with serif fonts and central alignment.
Taking a closer look at the forms fading in and out during this sequence gives us a stronger taste of the movie. There are old ships, flowers (real flower and illustrated ones), chinese embroidery and trickles of water; represents beauty of time long past.
But not all parts of the opening credit is 'classic'. Look at the treatment of the flowers, for example. The fact that the flower is blooming in reverse direction gives an indication of something quirky, perhaps the audience can expect something a bit unusual in this classic movie.  A twist in the characters, or unexpected turn of events in the plot, maybe.
Towards half of the sequence, the visual is taken over by ancient photos and clips of old movies, with a suddenly quicker pace. This subtle treatment gives a good change in the visual plot and recaptures the attention, to last until the opening part is finish.

Image from prologue.com


Watch video here 

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